JTQ Silver Ticket Chocolate Bars

Since 2020, the JTQ Silver Ticket Chocolate Bars have become one of the most beloved traditions in the Johnny's Treasure Quest community.

What begins as a simple chocolate bar may become the start of the adventure of a lifetime.

Hidden within a limited number of chocolate bars are the legendary Silver Tickets. Each year, ten lucky Silver Ticket Finders earn the opportunity to choose one companion of their choice and embark on Johnny's Treasure Quest's flagship annual event, The Great American Treasure Hunt.

Set amidst the forests, lakes, waterfalls, and rugged beauty of Michigan's Upper Peninsula, twenty adventurers follow clues, solve puzzles, uncover hidden locations, and compete for a treasure valued at more than $100,000 in silver and gold.

But The Great American Treasure Hunt has always been about more than treasure alone.

Since its beginning, the event has brought together explorers from all walks of life, creating friendships, memories, and stories that last long after the treasure has been found. Families have traveled together, lifelong friendships have been forged, and a community united by curiosity, adventure, and discovery has continued to grow year after year.

For many, finding a Silver Ticket is not simply winning a contest. It is receiving an invitation to become part of an adventure few will ever experience.

One chocolate bar. One Silver Ticket. One unforgettable journey.

The Treasure Lies in the Adventure.